
Monthly marketing round up October
November 5, 2024
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This is your shortcut to catch up on everything happening in the digital marketing world! What’s Trending? Gift Guides: With over 732,000 searches, holiday gift guides are top-of-mind for consumers seeking easy inspiration, and their shareable, scrollable format keeps them trending on social platforms. How to Use Gift Guides: Create Branded Guides: Showcase your products by creating simple “Top Gift”...

Ten things design can do for your business right now
July 27, 2020
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Keep it professional with a beautifully designed Website Show of hands, how many of you have knee-jerk clicked off a website due to some tragically outdated design? Whether it’s a pixelated, blurry logo or a chaos of illegible typography, a poorly designed or just plain dated website won’t win any visitors. So what can design do? A well-designed website is...

COVID-19 and your small business: stay social with your customers and client base in 2020
March 12, 2020
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Social media has been absolutely crucial for businesses in the past few months. Supermarkets have been able to update their customers on developments in stock availability, vital medical updates from the WHO have been signal-boosted over multiple networks, world leaders have been able to address nations, and (perhaps most importantly), each of us has had the ability to remain in...

Making the most out of your first Month of Social Media: First Impressions
February 24, 2020
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First impressions (brainstorming at your first Tailgunner Social Media Meeting) Be it a casual phone call or a catch-up over coffee, your first meeting with the Tailgunner team is essential to establishing a strong social media presence, particularly in your first month. Your first few posts are pretty important. There’s a lot we can learn from how the posts are...

Good giveaway or suspicious scam? How to tell comp from con
January 28, 2020
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If the summer holiday New World scam taught us anything, it is simply that you can’t be too careful when it comes to competitions. Even when you see a trustworthy brand attached to the giveaway, we would strongly urge you to take a step back and consider these safety measures before giving away your personal information, or following, commenting on,...

Is your website ready for Christmas shoppers?
December 3, 2019
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Because Christmas shoppers are ready for your website! It’s the most wonderful time of the year for businesses producing great goods that get snapped up during the festive season. Whether you sell fabulous items that can be purchased and wrapped as presents under the tree, or you provide services that suit the holiday season, your website needs to be ready...

How to handle a social media campaign like a pro
October 28, 2019
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Whether you’re launching a new brand, product, service or simply making a special announcement, your online campaign needs to get noticed. Before launching your campaign, ask yourself a few of the following questions… ...

Tips for running a successful Facebook competition
September 26, 2019
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It is a truth universally acknowledged that a business profile in want of more followers can gain a fair few through giveaways. Giveaways are a blessing and a curse – while you might win yourself some much-needed interaction and interest, there’s no guarantee that the likes and comments will flow with each giveaway post. We know you won’t want to...

Facebook’s new Top Fan feature is fantastic for small businesses
July 10, 2019
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Inspired by chat forums and gaming badges, Facebook recently rolled out a feature that rewards your most interactive audience members, dubbing them ‘Top Fans’ with the application of a diamond icon. A Top Fan’s status is displayed in any and all interactions thereafter on your page. Their comments usually ascend to the top of the pile, and other audience members...

Prepare for liftoff: launching your small business online
June 20, 2019
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Got a new product, service or special event that you can’t wait to share with the world? Congratulations! Launching a new business venture is a thrilling experience. Much like sending a spacecraft successfully into orbit, there’s plenty of engineering involved in ‘lifting off’ your online presence. If you’re looking to give your business its best chance online, you’ll need the...